CIO Position Expands into Firm Tradition, Buyer Expertise

Because the pandemic drove extra transactions and work on-line, the enterprise CIO’s function expanded to be extra targeted on enterprise, clients, and worker tradition.

A 12 months into the pandemic, after the acceleration of digital enterprise initiatives and the race to earn a living from home, companies are beginning to ponder what a post-COVID period would appear to be. In some instances, they’re contemplating what a return to the workplace would entail, whether or not it is hybrid or one thing else. They’re taking a look at new gross sales channels created out of necessity throughout the pandemic and the way the combo will play going ahead.

CIO roles have additionally developed significantly throughout the pandemic. Because the expertise specialists within the C-suite, these executives have stepped as much as allow the short work-from-home pivots and expanded e-commerce gross sales channels. Expertise was central to how society and enterprise continued to function throughout the peak of the pandemic, so it is not shocking that many of those expertise executives noticed their roles develop.

AliFuat by way of Adobe Inventory

Not less than three-quarters of CIOs say their function has expanded, their duties have elevated, and that they’ve better affect on management selections inside their organizations, in line with a newly launched survey of greater than 500 CIOs performed by Adobe and Fortune. Of CIOs surveyed, 200 have been from the US, 150 have been from EMEA, and 156 have been from APAC areas. Adobe launched the survey outcomes forward of its Adobe Summit, which begins on April 27.

“Regardless of the large weight on our shoulders, CIOs are stepping as much as the problem,” stated Cynthia Stoddard, SVP and CIO at Adobe, in a ready assertion. “Together with different enterprise leaders, we now have embraced our enhanced duties and affect as a chance to additional collaborate and achieve at the moment’s new digital-first actuality.”

Safety stays a high precedence for CIOs, notably in a 12 months with high-profile breaches and an enlargement of digital enterprise initiatives. A complete of 71% of US-based CIOs stated that safety and privateness are a key precedence and the most certainly space for elevated funding in 2021.

The survey outcomes additionally sign that many CIOs have taken their IT organizations past the cost-center function throughout the enterprise to a broader function that features contributing to supporting enterprise worth.

As an illustration, 95% of CIOs stated they strongly agree that partnering with the chief advertising officer improves buyer expertise, and practically 60% of CIOs meet with their CMOs on a each day or weekly foundation. As well as, 93% stated that working intently with their CMOs promotes innovation.

Given the shut working relationship with CMOs for a lot of CIOs, it is not a lot of a shock that these expertise executives are additionally targeted on buyer expertise, in line with the survey. A complete of 97% stated they’re as targeted or extra targeted on buyer expertise than earlier than the pandemic.

However as a lot as they’re dealing with outward to these buyer expertise channels, CIOs are additionally involved with the interior expertise on the firm, too. In any case, a CIO’s roots are offering IT companies to staff throughout the firm. However because the work-from-home and work-from-anywhere pivot has taken maintain within the final 12 months, this function of offering expertise experiences has expanded, too.

With distant work, staff’ complete work expertise could also be consumed by way of expertise — their pc, purposes, and telephone. In 2021, the fundamentals of distant work will develop to include extra well-being initiatives and an effort for a deeper connection, in line with Gartner.

Possibly that is why 89% of CIOs within the Adobe survey stated they see themselves as change brokers who play a task in bettering the tradition of their group, notably as distant work and hybrid work turns into the brand new regular.

“Given the confirmed correlation between completely satisfied staff, glad clients, and total enterprise success — it is extra vital than ever that CIOs prioritize any programs or enterprise processes that enhance collaboration, productiveness, and total worker expertise,” Stoddard stated.

Associated Content material:

Tech Spending Climbs as Digital Enterprise Initiatives Develop
Forecast of the Way forward for Work from MIT Sloan CIO Symposium
Why IT Leaders Ought to Make Cloud Coaching a Prime Precedence
Optimizing the CIO and CFO Relationship


Jessica Davis is a Senior Editor at InformationWeek. She covers enterprise IT management, careers, synthetic intelligence, knowledge and analytics, and enterprise software program. She has spent a profession masking the intersection of enterprise and expertise. Comply with her on twitter: … View Full Bio

We welcome your feedback on this matter on our social media channels, or [contact us directly] with questions concerning the web site.

Extra Insights