The Impact of Web Design
We can’t teach the kids not to judge the website of a company nowadays. Even though you have placed a great content in your web page, what matters most to the clients in terms of their perspective towards your business is the web design. Captivating your clients is not the only thing that matters, it is also building trust from them.
There are studies that show that majority of the people are rejecting or not trusting a website because of its design and only a few in its content.
There are factors that are affecting the mistrusting and trusting issue of a client and they are : layout complexity, flashy pop up advertisements, difficult to read fonts, dry color design, and slow website intros.
A poor web design makes a poor first impression.
There are five elements that you would consider to help you ensure that you have a website design that is worth a trust to pull more business.
1. Plan Layout in a Strategic Manner.
If you want to leave the reader through a different story, emphasizing and organizing the site layout would do. What you should tell to the visitor mainly is the mission and vision of your business and what action they are going to do next whether filling out a form or showing them your services or product.
2. Use White Space.
Having busy layouts will discourage visitors. That is why using a white space is an advantage. The other name for white space is negative space and it does not need to be white in color but it has the absence of some elements. You can use it as a color to the background.
Having consistencies specially in spacing between the lines and words is included in key spatial relationships. You will attract more users if you put white space around the element.
Impact of Typography.
You do not want to have an site overburdened with text so you have to be certain that your typography is attractive aside from being consistent and readable. Typography also includes the size, the family and the style of the font. Explore and play with the site’s web page as long as it is easy to read the typography chosen. You just have to keep in mind that visual distraction is caused by having many styles and sizes in the font.
4. Importance of Colors
Changing of the people’s emotions can be caused by different colors and combination of colors. Dark blue, for example, relays a message that you have a business that is professional, trustworthy and secure. In drawing attention to the website features, colors can help. You may not stick to the color of your logo, but you could use some colors complementing your brands.
5. Great Photos.
The web page will be plain and boring if images are not there in the page. The readers would expect that you combine all of the logos, icons and photos in the page. A small set of photos can definitely help you show your products to the visitors.